The study is focused on determinants of capital structure of media companies listed on NIFTY. Eleven independent variables Profitability, Tangibility, Firm Size, Growth, Risk, Liquidity, TAX, Dividend, Interest cover, GDP and Inflation taken as determinants and leverage ratio is taken as capital structure. Media companies listed on NIFTY are considered as representation of entire media phenomena period in between 2013-14 to 2017-18. The result indicates that profitability, tangibility, size and growth have positive impact where GDP has negative impact.
Keywords: Debt-equity ratio, Financial leverage, Econometrical, Capital structure.
Mrs. Rajshree Sharma, Dr. Navita Nathani